Accelerating global expansion for Indian e-commerce businesses

By Sophie Proctor, April 5, 2023 · 9 mins read

India's e-commerce market is witnessing rapid growth, projected to reach a staggering $200 billion valuation by 2027. This expansion presents immense opportunities for Indian businesses aiming to extend their global reach and cater to international customers. To seize these opportunities, businesses must efficiently receive payments from customers across the globe.

Cross-border payment challenges for India's e-commerce

Despite its rapid growth and immense potential, the e-commerce sector in India faces numerous cross-border payment challenges that could hinder businesses from capitalising on international markets. A thorough understanding of these challenges is crucial for devising effective solutions:

  1. Regulatory hurdles and compliance requirements: Indian e-commerce businesses must navigate a complex web of regulations and compliance requirements when dealing with cross-border payments. These include adhering to local tax laws, navigating foreign exchange controls, and complying with anti-money laundering (AML) and Know Your Customer (KYC) regulations in different jurisdictions.

  2. High currency conversion costs: Traditional financial institutions often charge high fees for currency conversion, making cross-border payments expensive for Indian e-commerce businesses. These costs can significantly impact profit margins, especially for small and medium-sized enterprises (SMEs) with limited resources.

  3. Slow payment processing times: Conventional payment methods, such as wire transfers, can take several days or even weeks to process cross-border payments. This can lead to delays in order fulfilment, increased operational costs, and potential damage to customer relationships.

  4. Payment fraud and security risks: Cross-border payments can expose Indian e-commerce businesses to heightened risks of fraud and security breaches. Cybercriminals are increasingly targeting e-commerce businesses, with phishing, account takeover, and payment fraud posing significant threats.

  5. Limited payment options: Traditional cross-border payment methods may not cater to the diverse preferences of international customers. Offering a limited selection of payment options can result in lost sales and hinder customer acquisition efforts.

  6. Currency fluctuation risks: E-commerce businesses dealing with cross-border payments are exposed to risks associated with currency fluctuations. Exchange rate volatility can lead to unpredictable costs and revenues, making it challenging for businesses to manage their cash flow and financial planning.

By acknowledging and addressing these cross-border payment challenges, Indian e-commerce businesses can develop strategies to overcome these obstacles and successfully expand into global markets.

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Unlocking better payments for India’s e-commerce

Advanced cross-border payments platforms emerge as the ideal solution for Indian e-commerce enterprises, offering numerous benefits:

  1. Facilitating swift and secure cross-border payments: Cross-border payments platforms empower Indian e-commerce businesses to receive payments rapidly and securely from international customers. Consequently, businesses can broaden their customer base, tap into new markets, and eliminate payment-related concerns.

  2. Providing competitive exchange rates: Cross-border payments platforms typically offer attractive exchange rates, enabling Indian e-commerce businesses to economise on currency conversions. This proves particularly advantageous for enterprises operating in multiple countries with frequent currency conversion requirements.

  3. Enhancing payment process efficiency: Cross-border payments platforms streamline payment processes for Indian e-commerce businesses. Integrating with existing e-commerce platforms and offering multiple payment options, these platforms simplify payment workflows, mitigating the risk of errors or delays.

  4. Minimising payment-related risks: With features such as fraud detection and prevention, chargeback protection, and dispute resolution mechanisms, cross-border payments platforms assist Indian e-commerce businesses in reducing payment-related risks and safeguarding their revenues.

By harnessing the potential of advanced cross-border payments platforms, Indian e-commerce businesses can extend their global reach, boost revenues, and compete effectively in the international market. These platforms address the challenges inherent in cross-border payments, which can be intricate and time-consuming, allowing businesses to concentrate on their core competencies.

Verto: empowering Indian e-commerce businesses

Verto offers a suite of solutions that effectively address the challenges faced by Indian e-commerce businesses in their global expansion efforts. By leveraging Verto's innovative products, these businesses can streamline their payment processes, reduce costs, and mitigate risks. 

Verto Collect

Verto’s Collect solutions allows e-commerce businesses to receive payments from international customers effortlessly. By providing local collection accounts in various currencies, Verto eliminates the need for multiple banking relationships and simplifies the process of accepting payments from customers across the globe. This solution helps businesses expand their market reach and minimise the complexities associated with cross-border transactions.

Verto Convert

With Verto’s Convert solutions, e-commerce businesses can benefit from competitive exchange rates and reduced currency conversion costs. Verto's real-time rate-locking feature ensures that businesses receive the most favourable rates when converting currencies, improving their bottom line, and enhancing their ability to compete in the global marketplace.

Verto Pay

Verto’s Pay solutions enables Indian e-commerce businesses to make secure, swift, and cost-effective international payments. The platform's seamless integration with existing e-commerce systems simplifies the payment process, while features such as fraud detection and prevention, chargeback protection, and dispute resolution mechanisms safeguard businesses from payment-related risks.

By adopting Verto's advanced payment solutions, Indian e-commerce businesses can overcome the challenges associated with cross-border transactions and unlock new opportunities in the global market. Verto's innovative offerings help businesses to enhance their payment processes, reduce costs, and mitigate risks, ultimately empowering them to expand their global reach and achieve unparalleled success.

Next steps

In conclusion, advanced cross-border payments platforms are indispensable for Indian e-commerce businesses seeking global expansion and catering to international customers. These platforms enable swift and secure cross-border payments, offer competitive exchange rates, streamline payment processes, and minimise payment-related risks. By adopting these cutting-edge platforms, Indian e-commerce businesses can unlock the full potential of the burgeoning market and achieve unparalleled success in the global arena. 

Get started with Verto today!